Digital onboarding and it's challenges for physical persons

Author: Guram Khasia
Keywords: digital registration, onboarding
Annotation:

The term “digital onboarding” is widely used in online marketing. In banking, the term denotes the practice of signing up for a bank account or other banking service entirely online or via mobile. In relation to bank accounts, digital onboarding refers to opening a bank account online. Onboarding is the process of acquiring new customers, ensuring that they access all the services and products contracted in a simple and fast way, integrating into the company’s customer base. The onboarding process is the official beginning of a direct and consensual relationship with a client, being the key moment in which it will be decided if the potential client becomes a current client of our company or abandons in this attempt. The client is registered in our company, providing data that allows its identification and accessing the contracted products and/or services. This application requires to identify client based on following: Take selfie photo, give a video task for liveness detection, take photo on Id card. This data has to compare with real data (photo, personal information).Traditional onboarding processes, which usually require about 3 weeks on average, is done in 3 minutes or fewer thanks to digital onboarding. Time savings for both employees and customers is substantial, reducing bureaucracy and avoiding losses of potential customers in the last stages of client-acquiring processes.